We are so busy creating new MUSE Sites for our clients, that our own site is still under construction.
WHEN SHOULD I GET A WEBSITE ?
More people are looking online for information about businesses. When a person moves to a new town or city what is the most common way that they find shops and services? They Google it! For this reason, your business needs a website. It helps people who are unfamiliar with the area find you.
Your website is your online store front. Gone are the days where a person check's the phone book for a business's contact details, now they Google it. If they don't find the contact details of the business they were looking for, they find a competitor business instead. It is the same as a person finding a "closed" sign on your door, then going to a competitor instead.
A website gives your advertising campaign a boost. Stationery, business cards and other advertisements are limited to the amount of information they can hold about your business. By placing your website on your stationery, business cards and other advertisements you can direct your clients to a place where they can find more information. The desire for more information is usually the first response a person has to a well-designed advertisement.
It Gives a professional appearance to your business Many people expect a professionally run businesses to have a website, or at least a domain email address (e.g. firstname.lastname@example.org). By having your own domain name email address, instead of @gmail.com, your business appears larger than it really is. You could be one-man shop, but by having a email@example.com, firstname.lastname@example.org and email@example.com you have the appearance of having multiple employees and therefore looking like a larger and more reliable business.
It has been shown that most of those seeking this info are doing so at 10pm at night.
Do you find that people phone your business to ask for information about a certain topic? Time is money and answering trivial questions takes time away from your human resources.
By including answers to frequently asked questions on your website you are giving your potential clients a resource that allows them to help themselves.
People are more likely to look for a company that gives them all the information they need online, than phone around asking people for the information they seek. Often, those seeking this info are doing so at 10pm at night. Your website handles queries while you are at rest.
A website is open 24/7, and this is especially useful for the increasing the number of people who need to get personal stuff done after business hours. You could be in bed sleeping, or spending quality time with your family, but your client may have had a long day at the office and needs to make enquiries after hours.
When selling, the first thing you do is to make sure the client is familiar with what you are trying to sell them. More and more client's are looking online for information about products and services before they even contact the business. When the client calls to discuss your services, then half the sale is already done if they have seen what you offer on your website.
People generally prefer to do business with people they know. By having an "about us" page where you tell the client's a little about the people they may come in contact with as well as a "references" page that showcase previous work you have done, you are building trust with your clients.
The time it takes to update the written information on your website is considerably shorter than it takes to update the information in print advertisements and billboards. In fact, it shouldn't take longer than 24-hours for a website's written content to be updated (depending on the amount of information). If your business partner leaves the business, it will only take an hour or so to remove his contact details from the website, how much longer will it take to change the contact details on a billboard?
Websites cost a fraction of what printed adverts cost. How much would it cost you to have a one page advertisement in every newspaper in South Africa? A website is live to everybody world-wide, and costs much less to make. There are no printing costs, no mailing costs and it is accessible to anybody.